From July 10, 2025, Instagram public posts can now appear in Google searches

This means that your photos and videos shared publicly may show up for people searching on Google, even if they do not use Instagram or follow you

Why does this matter for your strategy?

1) Boosts your organic reach

Your posts can now reach people outside Instagram. This helps you expand your visibility without extra effort.

2) Increases traffic to your profile

Anyone searching topics you cover could find you through Google, helping you build credibility beyond Instagram.

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But to use this feature, you must opt in through your account privacy settings under Allow public photos and videos to appear in search engine results.

Here are 5 simple ways to optimise your content to show up in search:

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1. Name field

Add your niche or job title clearly.

For example, instead of “Ramesh | Real Estate Agent”, write “Ramesh | Panvel Real Estate Agent”

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2. Username

Keep it relevant and keyword-focused.

Examples of strong usernames include Corporate Ankita (Corporate strategy creator, 1.2M followers) and Lara Sehgal | Dopamine Coach (adhdfounder, 1.3M followers).

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3. Captions

Write captions like people are searching them on Google. If you are posting about real estate, type “how to buy your first home” in Google and use those related phrases in your caption to increase search relevance.

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4. Titles on posts

Keep your title text bold, simple, and under 9 words so people and search engines understand it quickly.

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5. Audio in videos

Speak your keywords clearly in your videos. Google and Instagram pick up the words you say, not just what you write.

This is not just an algorithm update.

It is an opportunity to grow your organic reach without extra ad spend.

Optimise your profile, captions, and videos to be found where people are searching.

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Ask yourself today:

- Is my profile search-friendly?

- Am I using keywords in captions and videos?

- Are my titles clear and direct?

This is how you stay visible and valuable in a fast-changing digital ecosystem.

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