Here are some of the most inspiring names, formats, and insights

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PUNJAB: Content Engine with Cultural Swagger

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Short-Form Creators:

1) Ashley Kaur – Fitness + Bhangra reels | Punjabi-English content

2) Tavleen / Galcy / Keshav (Sarcaster) – Fashion, Food & Sketch Comedy in Punjabi

3) Jaspreet Arora (Chintu) – Relatable Punjabi comedy

4) Sardar’s Take – Pop culture & music reviews in Punjabi

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Long-Form

5) Bir Ramgarhia – Punjabi food & travel vlogs

6) Mr & Mrs Narula – Family vlogging & lifestyle

7) Punjabi Vlogger – 1.1K+ videos on Punjabi culture

8) Harry Dutt (Chandigarh) – Real estate & home tours

9) Modern Singhs (Global Punjabi duo) – Diaspora vlogs & parenting

CHANDIGARH: The Content Creator City

10) Lovedeep Singh (@bydeepig) – Comedy & positivity | 20.05% engagement

11) Ishansh Gupta – Travel storytelling

12) Ocean Thakur – Fitness, fashion, beauty

13) Shanika Khurmi – Skincare, lifestyle tutorials

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HIMANCHAL PRADESH: Where Stories Meet Stillness

Long-Form Creators

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14) Himanshu Khagta (Shimla) – Featured in NYT, BBC | Visual travel storytelling (Spiti, Kinnaur)

15) Aadarsh Rathore (Joginder Nagar) – Folk-rap in Himachali | Politically aware music

Short-Form & Lifestyle Creators

16) Himani Saklani – Beauty + Budget ethnic fashion

17) Pahadi Pirates (Bir) – Paragliding, adventure & gear reviews

18) Sadhna Panday – Minimalist Himachali routines & peaceful vlogs

19) DevBhumi Explorer / Mountain Girl – Village life, local festivals, agriculture

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Languages: Hindi, Pahari dialects

Genres: Travel, Self-growth, Cultural Heritage

KASHMIR: The Valley of Conscious Creators

Long-Form Creators

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21) Kashmir Rounders – Comedy + social awareness (in Kashmiri)

21) Kashmiri Kalkharabs (Parveez Ahmad Bhat) – First Silver Button winner from J&K

22) Idrees Mir (Baramulla) – Bike & trekking vlogs

23) Imad Clicks – Adventure + landscape vlogging

24) Muneer Ahmad Dar (@MuneerSpeaks)

25) India In Motion -

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Genres: Comedy, Language, Travel, Culture

Formats: YouTube, Instagram, Documentary

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JAMMU: On the Rise

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25) Cherry Sin (Jammu) – Instagram-first short content | Dance/Fashion

26) Ali Aalyan Iqbal (Ladakh) – Adventure biker (also flagged for ecological stunts – creator ethics matter!)

27) Karamjeet Singh (“Mr Brown Bear”) (Kargil region)

28) Stanzin Dorjai – Long-form docs, Leh

29) Thinlas Chorol – Long-form travel, Leh

30) Akhone Asgar Ali Basharat – Literary (Balti), Kargil

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Insights for the Next Generation of Creators:

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Language is power: Regional dialects (Punjabi, Kashmiri, Himachali) are building authentic bonds with audiences

Formats vary by region: Short-form dominates Tier-2 cities like Amritsar, Chandigarh, Jammu.

Long-form thrives in travel, food, heritage niches

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Whether you’re a young creator from Shimla or Srinagar, Ludhiana or Leh – the future belongs to those who embrace their roots, language, and unique story

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