You’re probably spending your time creating Reels, building an IG following, and maybe experimenting with YouTube Shorts. But let’s ask a tough question: Why are you ignoring LinkedIn?

‍

Most creators think LinkedIn is just for 9-to-5 professionals. But in reality, it’s one of the most untapped platforms for creators to build authority, attract new opportunities, and connect with decision-makers.

‍

Why Use LinkedIn as a Creator?

‍

Even if your main audience isn’t on LinkedIn, brands, agencies, entrepreneurs, and professionals are.

And these are the people who:

‍

Offer sponsorship deals

Organize creator summits

Fund creator-led startups

Hire freelance content creators

Give you credibility in the offline world

‍

Posting on LinkedIn helps you build a professional personal brand, which complements your fun and relatable side on Instagram or YouTube.

‍

What to Post on LinkedIn?

‍

LinkedIn isn’t about trends, it’s about insights.

Here are a few creator-friendly content ideas for LinkedIn:

‍

“How my reel crossed 100K views: What worked, what didn’t.”

“My journey from 0 to 1M views on one reel.”

“How I got my first brand deal.”

“How I manage my day as a full-time content creator.”

“5 lessons I learned from collaborating with bigger creators.”

“How one post changed my career.”

‍

It’s a great place to reflect on your content journey, share growth strategies, celebrate milestones, and talk about behind-the-scenes learnings.

‍

Benefits of Using LinkedIn as a Creator

‍

✅ Attract brands that operate only on LinkedIn

✅ Build your network with business owners and marketers

✅ Appear more trustworthy and professional

✅ Get speaking or panel invites

✅ Source team members or collaborators

✅ Increase your chances of B2B brand deals

✅ Become a creator with influence and authority beyond just entertainment

‍

Pro Tip:

‍

Once you grow your audience on LinkedIn, you can charge for LinkedIn-only collaborations, just like you do on Instagram or YouTube.

‍

Final Thoughts

‍

Being a creator today means playing a multi-platform game.

If you're ignoring LinkedIn, you're missing a platform full of eyes that actually make decisions. Show your human side on IG, but your high-authority, high-impact side? That belongs on LinkedIn.

‍

Start now. Your future brand deals, speaking gigs, and business collaborations might already be waiting there.

‍